Answer the questions people are afraid to ask out loud

Your audience is a greedy, fearful, selfish, power-hungry, lazy group of people. Well, maybe not all of them 😄. Why not answer the questions they are afraid to ask out loud?

As a government communicator, it is important to understand the various attributes and questions that may come into play when engaging with the public. While some of these qualities may not always be seen in the best light, it is crucial to address them to communicate with the audience effectively.

1. Fear - “How will this harm me?"

First up - fear. When individuals ask themselves, "How will this harm me?" they often try to protect themselves from potential risks or dangers. Addressing these concerns head-on will provide reassurance and information to alleviate any fears the public may have. A new idea or process may invoke a fear response by presenting clear facts that help your community understand and embrace the change.

2. Greed - “How can this benefit me?"

Next, let's consider greed. Asking, "How can it benefit me?" is a natural human instinct to seek personal gain or advantage. By highlighting the benefits and advantages of a particular message or initiative, we can appeal to individuals' self-interest and encourage them to take action. I like to use FOMO (fear of missing out), to help drive home the benefits of any message. Most people want to know about any benefits their local Government is offering.

3. Selfishness - “How can it improve me, and not others?"

Selfishness is another attribute that may come into play. When people wonder, "How can it improve me, and not others?" they may be hesitant to engage if they do not see a direct benefit for themselves. By emphasizing the personal impact and benefits of a communication or program, we can appeal to individuals' self-interest and motivate them to act.

4. Power hunger - “How can it elevate my status?"

Power hunger is also a common motivator for individuals. When individuals ask themselves, "How can it elevate my status?" they may be seeking recognition or influence. By highlighting how a particular message or initiative can elevate individuals' status or influence, we can appeal to their desire for power and encourage them to engage.

5. Laziness - "How much effort do I have to put in?"

Lastly, let's talk about laziness. When individuals question, "How much effort do I have to put in?" they may be reluctant to engage if they perceive the effort required as too high. By providing clear and actionable steps, we can disclose the required amount of effort and make it easier for individuals to engage and participate.

The Wrap Up, it is important for a communicator to address these attributes and questions effectively and engage with the public. The public may be ashamed to ask these questions, as they may not want to display the undesired characteristics associated with them. However, it is vital for us as communicators to answer these questions and provide clarity. Our top priority is to encourage the public to engage with our organization. By understanding and addressing these attributes and questions, we can increase the effectiveness of our communication efforts and better connect with the public.