Communications - in a "Strange New World"

If you know me, you know that I’m a huge Star Trek (original series) fan. I love viewing today’s world through a 1960s lens. As Spock would say, I think it’s “Fascinating.” Their future tech predictions (except for warp speeds) are pretty spot on. But I digress. Star Trek was cutting-edge. The series pushed many social norms and honestly was the first TV series to be truly diverse in its portrayal of a better society.

So, what does this have to do with communications? The short answer is EVERYTHING! This blog features key episodes that highlight important lessons that all communication professionals should practice. Let’s have some fun!

Lesson 1: Tech can’t replace Human interactions - s2 ep 24 the ultimate computer

Dr. Richard Daystrum one of Star Trek Federation’s most decorated scientist created a super computer to run the flagship of the fleet the Enterprise. The goal was to replace Captain James T. Kirk and majority of his crew. The computer was installed and was initially operating efficiently until it made several deadly mistakes.

Communication professionals should definitely utilize technology when crafting a message, but not to the point where they're basically just pressing a bunch of buttons and calling it a day. Technology can help us reach a wider audience faster and make our messages more appealing, but let's not forget the human touch. After all, it's the human element that really brings a message to life and makes it resonate with our audience. So, don't be afraid to add some personality, emotion, and creativity to your messages – your audience will thank you for it!

Lesson 2: Dialogue can turn enemies to friends - s1 ep26 devil in the dark

On the planet Janus VI there is a mining colony that is having difficulties extracting the mineral pergium. There is an alien creature who is destroying equipment and killing the miners. Spock uses his Vulcan mind meld to communicate with the creature and resolved the conflict.

Communication professionals should always listen to the opinions of their targeted community when crafting a message because, let's face it, nobody likes a one-sided conversation. By taking the time to hear what the audience has to say, conflicts can be resolved and a solution can be found that benefits everyone involved. So, listen up, communication pros, and watch how your message connects and gets results when you actually take the time to listen to the people you're trying to reach.

Lesson 3: Message Context is everything - s2 ep 3 The changling

Nomad (a weaponized satellite computer) was damaged by a meteoroid and lost contact with Earth, wandering without purpose. It later encountered an alien probe called Tan Ru in deep space. The alien probe repaired Nomad with one difference. The initial purpose of Nomad was exterminate imperfections within the universe. With Nomad’s reconstruction and repair, the prime directive was changed to include “biological imperfections” which was applied to all lifeforms.

As a communication professional, knowing the context of your messaging is like knowing the secret ingredient in a top-secret recipe - it's essential! Without understanding the context, your message could fall into the abyss. Trust me, nobody wants that. So, take the time to get cozy with the context of your message, understand how your audience will perceive it. Know the conditions and communication barriers, and be in tune with the political and local environment that exist within your community.

Communications challenges us everyday, knowing how to navigate words and intentions is a critical part of our duties. These lessons are the foundation of good communications, recognize and utilize the power they have.  And may the force be with you, (wait...that Star Wars.)  

Thomas Y. Lynch