"Hustle Until Your Haters Ask if You're Hiring" - Why Creatives Should Have Side Gigs

5 Reasons Creatives in the Communications Government Sector Should Have a Side Hustle

COMMUNICATIONS LIFE

Thomas Y. Lynch

5/2/20243 min read

VCC Media Marketing Team during a video shoot
VCC Media Marketing Team during a video shoot

Yes, I am a hip-hop fan, and there are many quotes in the music genre about hustle. Most people associate hustle with working hard, I beg to differ. We should all consider a new definition: "maximizing existing opportunities in the pursuit of elevating your personal and professional goals". Your day job is your hustle, but if you are a creative, you should "maximize existing opportunities" by implementing a side gig.

Graphics, Social Media, Photography, Videography, and Writing are just a few skills that are at a premium within our industry. You are considered "skilled labor" and think about the time and money you invested to develop your skills. The sleepless nights on projects, the constant re-edits, and the equipment cost. Being a creative in the government sector can be rewarding and fulfilling. However, there are several reasons why having a side gig can benefit individuals in the communications field. Here are five compelling reasons to consider:

1. Extra Income

"Cash rules everything around me, cream get the money dollar dollar bill y'all" - WuTang Gang

Let's face it, money is always a good reason to have a side gig. While working in the government sector may provide a stable income, having an additional source of income can provide you with financial security and flexibility. Whether you want to save for a vacation, pay off debt, or have more disposable income, a side gig can help you exceed those existing goals.

2. Job Security

"Started from the bottom now I'm here" - Drake

You have built your career, you are living the dream with your organization, and you are stable and secure. Having a side gig can also provide an additional layer to that job security. In today's uncertain economic climate, it's always wise to have a backup plan. If budget cuts or downsizing were to occur in your government job, having a side gig can help soften the blow and ensure that you have a steady stream of income.

3. Skill Development

"Life changes for us every single week so, its good , but I know its not complete though" - Drake

Adaptabilty and skill development are what made you who you are today. Working in the government sector often requires specific skills, but it's important to continue developing and expanding your skill set. Having a side gig allows you to explore different areas of interest and learn new skills that may not be directly related to your current job. This can make you a more well-rounded and versatile professional, increasing your value both within and outside the government sector.

4. Keeping Skills Fresh

"Ain't nobody dope like me, I'm just so fresh and clean - so fresh and so clean clean" - Outcast

Even if you love your job in the government sector, it's easy to fall into a routine and become complacent. A side gig can help you stay sharp and prevent your skills from becoming stagnant. What are the latest trends? What are private-sector creatives doing? What software developments are now circulating? All these are great questions that will help you keep your skills fresh. This knowledge can even help improve your assigned tasks in your job. By working on different projects and challenges outside of your regular job, you'll be constantly learning and growing, which can benefit both your personal and professional development.

5. Embracing Opportunities

"and since I made it here, I can make it anywhere, yeah they love me everywhere" - Jay Z

Lastly, having a side gig allows you to embrace new opportunities and explore your passions. It's a chance to pursue something you're truly passionate about, whether it's starting your own business, freelancing, or pursuing a creative project. Believe it or not, it is a form of work-life balance, that increases your sense of control over your life. Having a side gig can provide a sense of fulfillment and purpose that may be lacking in your government job.

The Wrap-Up: I have 3 best practices that you should be aware of when pursuing outside work. This will help you navigate the rules and requirements of your current organization. I have included resource links for more info.

  1. Research your job requirements as they relate to outside work - know your organizational rules!

  2. Do not let outside work interfere with your work tasks. Stay productive if you are constantly behind or missing deadlines make sure you discontinue the side job until you are current with your assignments

  3. Do not do any gig work on your organization's equipment (especially computers) - in most cases, this is a firable offense that is outlined in tech policies.

    Having a side gig as a creative in the government sector can provide numerous benefits. From financial security and skill development to job security and personal fulfillment, the advantages are undeniable. So why not explore the possibilities and start your side gig today?