
It's National Volunteer Week!
4 Benefits of Recognizing Your Volunteers
GOVERNMENT COMMUNICATIONS
Thomas Y. Lynch
4/24/20241 min read


It’s #nationalvolunteerweek! In a communications department, this should always be like Christmas. So many visuals, connections, and information to be shared and promoted. Here are 5 quick benefits of making Volunteer Week a feature in your communications calendar.
1. Recruitment:
By promoting National Volunteer Week, local governments can attract new volunteers who may be inspired to join in the spirit of giving back to their community. Recruitment is benefitted with each recognition message, taking advantage will increase your volunteer numbers and grow your program.
2. Cost savings:
Count the cost savings! Communicating to your community how much volunteers save their tax dollars is always a plus. Utilizing volunteers can help local governments save on staffing costs, allowing them to allocate resources to other important community needs.
3. Community outreach:
National Volunteer Week provides an opportunity for local governments to engage with their community and showcase the impact of volunteerism on the overall well-being of the area. Volunteers come from all segments of the community, this week allows communications offices to connect in a meaningful way.
4. Recognition of volunteers:
Recognizing the hard work and dedication of volunteers during National Volunteer Week helps to show appreciation for their efforts and encourages continued participation in community initiatives. Let's remember, they are volunteers so they work for free, recognizing them will go a long way.
Promoting National Volunteer Week is crucial for local governments to recognize and appreciate the valuable contributions of volunteers in their community. Recognizing volunteers not only boosts morale and motivation but also encourages others to get involved.
As a former Assistant PIO, I created a Volunteer Week video that highlighted the current employees who started as volunteers. The video was well received on all social media platforms and debuted at a volunteer luncheon. Watch Below.

“How well we communicate is not determined by how well we say things but how well we are understood.”








