Turn your 10-97 into a Code 4 (or something like that)

Working for San Bernardino County Probation (SBC) was somewhat of a culture shock. I’ve worked in conjunction with Pitt County Sheriff’s Office earlier in my career, but I wasn’t inside the actual organization. SBC Probation was a different animal, but the ups and downs taught me valuable lessons - that I wouldn’t trade ever.

I was hired with one other person as a Communications Specialist. We had a few goals:

• Establish a professional communications environment

• Develop and upgrade public facing documents

• Redesign the website

• Establish a social media presence

No problem - Lets get to work! I’ve done those things successfully with several other organizations, so I thought it would be a piece of cake - it wasn’t. The basics of good communication still applied—but the culture, the pace, and the stakes are different. Having made this transition myself, I can tell you: the learning curve is real, but it’s also rewarding.

So how is working communications for a law enforcement agency (LE) different from other governmental entities? Let’s dive in! In this blog I will explore 5 best practices that communicators from other fields can use to have a smooth transition into any LE environment.

1. Earn Their Trust

LEs are like frats ie. “The Fraternal Order of Police” - They didn’t pick that name for their national organization for nothing. Although, I know you are envisioning parties, drinking and antics, (which only happens at LE conventions - lol), most officers are very serious about their jobs and roles within the community. In a regular government office, you might be used to being seen as the “messenger” or the “bridge” between departments and the public. In law enforcement, you may be seen as the “media”and most cops are very skeptical with media. Remember trust is everything and it’s earned, not given. Officers and sworn staff are trained to be cautious and to vet newcomers. Show up, listen more than you talk, and follow through on your commitments. Don’t try to dazzle them with fancy communications theory—prove you’re reliable and have their backs. Over time, your consistency will speak louder than any credentials.

2. Learn the Organization—Lean on Your Hiring Team

Every law enforcement agency has its own unique structure, culture, and quirks. The people who hired you want you to succeed—they know your goals and can help you navigate the agency. Don’t be shy about asking questions or requesting introductions. Shadow folks in different divisions, attend briefings, and learn how things really work (not just what the org chart says). Your hiring team can be your road map as you find your footing.

3. Find Your Friends—Build an Internal Network

Here’s an insider tip: the non-sworn employees (think executive assistants, janitors, maintenance staff) are often the unsung heroes of the department. They know the rhythms, the personalities, and the unwritten rules. Get to know them, observe how they operate, and build genuine relationships. These folks can give you the lay of the land and help you avoid rookie mistakes. A strong internal network is your secret weapon—especially when you need the inside scoop or a heads-up about what’s coming down the pipeline. In my experience, I found that making friends with internal affairs is a golden ticket. And I’ll leave that right there.

4. Learn the Lingo—And Know When to Drop It

Acronyms are everywhere in government, but in law enforcement? It’s a whole other level. There’s a code for everything—radio calls, divisions, programs, you name it. Take notes, ask questions, and don’t be afraid to admit when you’re lost. But here’s the pro tip: when you’re communicating with the public (especially in press releases or social media), leave the jargon and acronyms behind. What makes you sound “in the know” internally will only confuse the public. Clear, plain language wins every time.

5. Observe and Respect the Chain of Command

Law enforcement agencies are deeply hierarchical. The chain of command isn’t just tradition—it’s about accountability and order. Learn who reports to whom, how decisions get made, and how information moves. You will have to sell your ideas and initiatives to your superiors, know how to get the green light. In my experience, this was not an easy task. I navigated it by observing leadership, asking them questions about their goals for the office. You can tailor projects that comport with their leadership goals. So even if you have a supervisor, who doesn’t agree with a project, their supervisor may give you the OK. NOTE: I would only do this on projects that you are passionate about. If there is a misstep it could undo any trust you have established. You don’t always have to follow the chain to the letter, but know that skipping steps can have consequences. Respecting the hierarchy shows you understand the culture and earns you credibility with sworn staff.

Final Thought: Officers Are People Too

At the end of the day, remember—officers are people, just like anywhere else. They have egos, flaws, attitudes, and a sense of humor. Treat them with respect, empathy, and authenticity. The more you understand the culture and the individuals, the better communicator you’ll be.

Transitioning to law enforcement communications isn’t just a new job—it’s a new mindset. Embrace the differences, build strong relationships, and never stop learning. You’ll find your stride—and make a real impact—and before you know it, your time there will be Code 4.

Thomas Y. Lynch

SBCProbation Honor Guard

Written, shot and edited by: Thomas Y. Lynch